Sounds tough, right? The truth is, it doesn’t have to be.
Most salespeople go wrong by writing emails that are too long, too self-centered and provide little or no value to the recipient. Naturally, the majority of those emails get dismissed or marked as spam the moment they arrive in the inbox. Only 24% of prospects open sales emails.
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Seasoned salespeople, on the other hand, know that getting someone to open and read their email is half the battle. The other half boils down to making the email brief and to the point, jam-packing it with value and
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How To Write Sales Emails That Get Responses
Here’s a simple four-line structure you can follow to write your sales emails and 29 sales email templates you can make your own.
Opening Line
Address recipients by their name, state the reason for the email and above all else, make it more about them than you. Simply put, you want prospects’ responses, and addressing the recipients by name could greatly improve your email’s response rate.
Offer Line
Scarcity is one of the best ways to get responses. You can use scarcity in your offer line by highlighting that your company does not work with just anyone or even that your product is in such high demand that there is a waiting list.
Another strong offer line can involve identifying their problem and offering a solution. To do this, highlight a pain point and try to personalize it to their situation simultaneously. The offer line can also be a great place to provide evidence and social proof in the form of statistics, case studies and exclusive content.
Closing Line
End with a short and clear call to action that can be answered with a simple “yes” or “no.” That no-friction ask makes it more likely you’ll get a response.
Signature Line
Reframe your mindset by thinking of your email signature as a personal high-converting landing page. It should contain the basics, like your name, company and contact info, but also think about what else you can add, such as social proof, rewards, links to relevant content and anything else that shows credibility and builds rapport.