Before you begin the segmentation process

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Determine what data is most relevant to the business and how you will organize the data you already have. Next, you need to determine how you will collect additional information . Create contact profiles Based on the data you've collected, create follower personas. You need to know what your clients do and what social class they belong to. For example, you know that your client is a housewife, student or working mother.

This information will help you create the right segment. Such Brazil Phone Number segments can be used to promote different categories of goods or services. If you know what your customer's typical day looks like, it will be easier for you to understand what products he or she uses on a daily basis. And as a result, it will be easier for you to promote these products in your mailings. Decide on your segments Now that you have the necessary data and subscriber lists, decide how you want to segment these contacts.



Then start your marketing campaigns with confidence . In addition to generally accepted norms, you can define your own, unique segmentation rules. Plan your content After segmentation, you already know the target segment and what products can be offered to this segment. Create unique content and design for the created segments. Make sure that the content is attractive to subscribers and that in your newsletters you offer exactly what the client expects from you. Use an email marketing platform Use the power of your email marketing platform to segment your subscribers and you'll be ready to send personalized emails.