During the event dozens of celebrity parents and top

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Douyin accurately covers high-quality maternal and infant creators and consumer groups. Based on its huge maternal and infant user base, as well as its mature and complete maternal and infant content and talent ecosystem, Douyin e-commerce has formed a set of support models and logic for the maternal and infant industry. I

n this "Douyin Baby Back to School Season" event, Douyin E-commerce Job Function Email Database will focus on six popular products in the maternal and infant industry, and help merchants in Douyin e-commerce through support resources such as key expert matching, content co-creation, IP cooperation, and traffic resources. Quickly create popular products and seize the growth opportunities brought by short videos and live broadcasts. fluencers will take turns to broadcast and bring goods.



Based on the core data of the platform, Douyin e-commerce can provide merchants with accurate talent matching strategies and improve the efficiency of matching people and goods. In collaboration with celebrity experts and expert institutions, Douyin’s e-commerce mother and baby industry has also created a hot event called the “Back to School Guard Alliance” and launched multiple content topics around the event. The platform provides creative guidance for merchants’ content, helping merchants create content that is easier to trigger.