The Marketing Cloud is perfect

rahim · Post by **rahim** » Thu Feb 01, 2024 4:45 am

system-specific 360° customer view, it may make sense to use the sales cloud from the same provider. But then it can happen that the tools in this sales cloud do not fit the needs of the sales team. Or for the marketing team in Switzerland, but not for the marketing team in France. Such cases always involve compromises that the company has to make.Best-of-breed can be implemented with a CDP. The best possible solution can be implemented for every application area and every team.

The heterogeneity of the system landscape is not a problem DB to Data because the CDP works like a metalayer and is linked to all systems. The 360° customer view created in the CDP is the single point of truth and all systems can access this database. The CDP also uses triggers to coordinate activities across different tools and channels so that there are no overlaps or inconsistencies in customer communication.Possible uses of the toolsDepending on the positioning and intended use of the CDP,

It can be viewed as a complement or as a competitor to marketing, sales and service clouds.CDP as a supplementWhen cloud solutions are used together with a CDP, the CDP is primarily used for the creation of complex segments and real-time marketing automation due to its data strengths. For example, the CDP delivers the segments to the Marketing Cloud, which then plays out the segment-specific campaigns.