The second follow-up is to help reassure the customer

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This is a very personal and memorable remarketing campaign. Dell Dell’s remarketing emails to abandoned shoppers create a sense of urgency by notifying visitors that their shopping cart is about to expire (even including the exact time and date!). The overall tone of the email is customer service oriented without coming across as pushy. Getting Started with Email Remarketing Executing an effective email remarketing campaign isn’t easy. In fact, only e-commerce sites perform remarketing.

Remarketing ensures that products and brands that interest your potential customers are top C Level Contact List of mind when deciding to purchase. Analysis based on over 100 million transactions found that the average time between first visit and first purchase is hours and minutes. This data is critical to the success of email remarketing campaign send timing. This is when you should send your email remarketing campaign: : Use a customer service tone The key message in the first email is to ask if you have technical issues during the shopping process and offer support.



Second follow-up hour: whether it's through a product review or a reason to buy the product (your ). The same quick link and product image should be inserted as in the first message. Focus your message on the initial abandonment and avoid unnecessary details such as trying to cross-sell a product or highlight a new product launch. Final follow-up Days Hours later: If there is still no purchase, the final follow-up should include an offer.