Your text message marketing efforts should respect the medium’s primary purpose: conversation. Readers should feel like you’re talking to them, not at them. SMS is a great place to bring your brand’s voice to life in a more personal way.
Start by using personalization and segmentation to send messages that USA Phone Number List reflect consumers’ interests and past behaviors. Then, write a text message, not a subject line. Messages should sound like they’re for one person rather than your entire marketing list.
The following efforts from bebe and Sally Beauty show why these details matter. One reads naturally and creates a connection with the customer. The other is a pain to scan and looks like a mass text sent by a computer.
Be concise without sacrificing clarity
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