Why is OTT the Right Platform for Advertising

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Sumunbd
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Joined: Sat Feb 11, 2023 8:16 am

Why is OTT the Right Platform for Advertising

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Did you know that the development of the digital world has brought new business opportunities as well? One of them is the proliferation of video on demand services, such as VIU, WeTV, and Iflix. The presence of a number of OTTs is a separate viewing option for the target audience. This is why TV commercials began to decline in 2017 and will continue to decrease as more viewers switch to standard cable TV services.Aside from the increasing number of streaming services available in the digital realm today, another reason TV users are starting to abandon conventional broadcasts and prefer video streaming platforms is due to the flexible broadcast times.

Each user can choose their own time and type of event they like on the video streaming platform.With the various types of shows that can be watched on Iflix, WeTV, and VIU, marketers and advertisers Switzerland Phone Number List need to spend more on advertising budgets on streaming platforms.Read Also:Create Unlimited Advertising Creativity With SpotifyThen, what is the difference between streaming ads and ads on traditional TV? Of course the answer lies in the duration and target audience. Ads shown on video streaming services tend to be shorter in duration and can be targeted to specific audiences, for example age, gender, interests, and domiciles can be arranged in such a way that the ads that appear are suitable and very personal.

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Advertisements on video streaming are also able to quickly gain momentum making it profitable for advertisers. Take advantage of this opportunity in OTT to help businesses grow.What are the advantages of advertising on streaming platforms, such as VIU, WeTV and Iflix?There are several reasons why brands need to advertise on OTT services, including:Able to Target Specific AudiencesIf commercials on traditional TV broadcast advertisements to all viewers who are currently on the TV channel then it is different from streaming advertisements on OTT which allows advertisers to target the right users. This makes it easy to collect viewers' personal data at an individual level, helping to better personalize their viewing experience.
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