How to Choose the Best Social Networks to Promote Online Store

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JRajia123@
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How to Choose the Best Social Networks to Promote Online Store

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Some indicators can help you track your brand's performance on the networks. Check out what they are below. Social Selling Index (SSI) If your company is on LinkedIn, an indispensable indicator is the Social Selling Index, the SSI — which, in Portuguese, we can translate as the Social Selling Index . This numerical indicator from LinkedIn measures a member's effectiveness and success in establishing their personal brand, networking and building relationships. The SSI score can range from 0 to 100 . The higher the score obtained, the greater the user's effectiveness in Social Selling strategies. The value is updated every day. The maximum achievable score of 100 points comprises four criteria worth 25 points each: Profile; Search; Sharing; Networking.

By presenting yourself well on the network, being active, posting valuable content, sharing other users' content, interacting with potential customers and building a network of relevant connections, your profile will be rewarded with a high SSI. Any LinkedIn member can view their personal SSI, which is great. However, while this index Russia Phone Number List can certainly give you an idea of ​​how well your brand is doing in your profile reach, you shouldn't ignore other indicators. A set of metrics can provide more personalized results of your performance that consider all the networks you use. Conversion rate You might have a huge following on Instagram because people love your photos, but how does that translate into new sales? You can't answer this question if you don't measure conversion rate .

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This rate is the number of users taking the actions described in your CTA on social media (visiting your website or landing page, subscribing to a mailing list, making a purchase, etc.) compared to the total number of clicks on certain post. A high conversion rate shows that your post delivered something valuable to your audience and got them to take action! Cost Per Click (CPC) CPC is the amount you pay to social networks like Facebook, Twitter and Instagram per individual click on your sponsored post. Track CPC to see if the amount you're spending is an investment that generates a satisfactory return. bounce rate Not everyone who clicks on your posts or links on social media will move on, reading the full article you shared or completing the purchase.
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