The survey revealed that business buyers and consumers have similar behaviors and needs. 52% of companies agree that they’ve seen similarities in the way their business buyers and consumers behave. Both types of customers have changing needs and expectations. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. B2B and B2C marketers can take a few
Italy Phone Number List plays out of each other’s playbook and incorporate new ideas, tactics, and strategies, which can lead to efficiency gains and seamless customer experiences. Why it matters Today’s B2C and B2B journeys are becoming more alike. Both are cross-channel, data-driven, and factor in emotional and contextual engagement every step of the way. In B2B, buyers are acting more like consumers.
The reason is that buyers now have similar expectations, as they do when they engage with a brand as a consumer. They expect instant access to information, personalized experiences across all channels, and to feel known and appreciated. In a recent Forrester report, B2B consumers expect that the brand experiences they encounter in their professional lives will have the same sophistication and consistency as those they experience in their personal lives. This highlights that B2B and B2C marketers can learn from each other, whether it be adopting or evolving new strategies and tactics, as well as using similar enabling technologies. For marketers, managing and tracking customer journeys is a critical priority. The recently commissioned research surface the following priorities: Increase revenues (Top priority for both B2B and B2C), through increased purchase, average order size, purchase frequency, and customer loyalty. B2B and B2C marketers believe that cross-channel marketing capabilities will drive an increase in sales and an increase in the quality of customer data received. Customers expect personalized experiences in the touch points where they engage. Consider: Average number of touchpoints before a lead becomes a sale (with B2B, 7.9, and B2C, 8.3).
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