In another of Chris’ points, he described the “new ways of working” in which we must “leverage remote collaboration, workflows, and meeting platforms.” He also said we need to “use common tools to democratize data, content publishing and leverage AI for scale.” When it comes to marketing and sales alignment, this becomes blatantly apparent. Collaboration is imperative for success, and gatekeeping, while it may have happened before, cannot stand. Organizations who are able to efficiently move all operations online can Italy Phone Number List see an increase in communication channels when the usual in-person, informal channels are unavailable. But perhaps this is a good thing. We can see how digital transformation of marketing and sales alignment allows for a more tightly run ship: less information slips through the cracks, accountability is more difficult to run from, and unified systems and tools ensures everyone is on the same page.
While digital transformation is nothing new, our current time has forced many of us to speed up adoption in ways we could have never anticipated. But rather than fear the change, or struggle to adapt, we should look to how it actually enables us to achieve important internal milestones, especially when it comes to marketing and sales alignment. Mathias Jonsson works for Exelement, a partner of Marketo Engage.Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? It didn’t take long before the question was answered. The short answer is that an experience maker is a new breed of leader – one who is flexible, puts customers at the center, and is helpful in the most creative ways possible. It’s a crucial outlook on leadership in modern business, especially for those who are looking to improve customer experiences, digitize business processes, and create better internal alignment.
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