10 Things Every Roofer Should Know About Social Media

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kamrul011
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Joined: Tue Feb 08, 2022 8:09 am

10 Things Every Roofer Should Know About Social Media

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1. Every social media channel is different Do you offer residential or commercial roofing services?Your roofing company must define the target audience; whether they are landlords, building owners or property managers.If you focus your services on residential roofing, we recommend that you primarily use Facebook and Instagram.These are the platforms with the most active users right now and where most owners spend their time.Now, if you want to target building owners or property managers, you want to be on LinkedIn and Twitter.Both of these social media channels are focused on B2B strategies and all the commercial real estate companies and their management team members are there.What about YouTube? Go ahead and upload videos with testimonials from your roofing services and team at work.2. Use a content calendarOnce you have defined your target audience, the next step is to develop a content calendar for your social media channels (Facebook, Twitter, LinkedIn, etc.) This content calendar should outline your roofing services, tone, voice, posting times, topics, etc.The most important thing is to create valuable content for your audience.3. Use keywords in your titles, descriptions and hashtags You need to search for words and phrases that identify what people are looking for, for example, roofing services.Also include in your descriptions the words and phrases that describe the roofing topics you want to share.Hashtags help you get into the minds of your customers by easily finding the roofing content you share in the media.

In general, including keywords will support your marketing and promotional efforts. You'll also see help by including email marketing and pay-per-click advertising.4. Pay attention to the writingValuable content is everything in your roofing business's marketing plan. People take an average of 3 seconds to decide whether to engage with your post or keep scrolling to the next one.You should also pay attention to other factors such as images, titles, etc. not just the content itself.Your copywriting should engage your target audience and attract them to your roofing services quickly and concisely.You need to think like your potential customer and ask yourself what might be valuable to them in the post.5. Don't forget to include images and videos You can include images of your roofing services; test various forms of images such as photos, infographics, carousels and of course videos.By experimenting with different Phone Number List forms of images and videos, you'll be able to identify which ones resonate the most with your audience and get them to take more action.Across all social media channels, the most successful format for roofing companies is video.

6. Use a social media management tool to schedule and post consistently It doesn't matter if you share your roofing content on only one social media account. We strongly recommend that you use an app to schedule posting consistently.You need to learn how to manage publishing and test times, that way you can find out what content works and what doesn't.We love Hootsuite and suggest it, but there are other tools that roofing companies and marketers are using with great success.The best part about Hootsuite is that you can add three social media profiles for free.7. Measure what matters to youTake a look at your social media information and profiles.Each social media channel has information tabs that can help identify what matters to you.If you are a new roofer and your goal is to create awareness for your roofing products and services, you need to establish brand awareness metrics.These KPIs include reaching impressions and views.But if your goal is built around lead generation, your KPIs should include calls, website visits, leads, and roofing project conversions.8. Create a content libraryYou can write different updates and topics of a content item to schedule over the following weeks or months.This roofing and marketing library will help you save all the evergreen-worthy social media content and save you time in the future.However, remember that there will always be new roofing topics to follow and update.9. Optimize advertisingIf you want to increase the chances of success for your social media cover business, we recommend experimenting with ads.One of the unique benefits of digital advertising is that you will have the ability to make adjustments at any time.Once you are able to understand how your rooftop ads are performing, you can consider optimizing them and allocating your annual budget where it needs to be.A great way to create value through your social media advertising is to offer exclusive and unique roofing service benefits to home and building owners.You can even give an incentive to people who follow you.
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