The Great Return of Купи Е-мејл База На Податоци И Изгради Е-мејл Листа Брзо in Direct Marketing?

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joynab
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The Great Return of Купи Е-мејл База На Податоци И Изгради Е-мејл Листа Брзо in Direct Marketing?

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This week's post is an opportunity to briefly share a feeling or a question. Are we witnessing a return to paper in the field of Купи е-мејл база на податоци и изгради е-мејл листа брзо direct marketing? Since the development of the uses of email, then of social media, the use of addressed mail in the context of direct marketing campaigns has been reduced, or at least has been partly eclipsed by the new digital channels. We will not go back here Купи е-мејл база на податоци и изгради е-мејл листа брзо the relative strengths and weaknesses of the "print" and "digital" channels, but addressed mail has suffered from its high contact cost and the decline of some veadistshistory against e-commerce players. The phenomenon is less true for unaddressed printed Купи е-мејл база на податоци и изгради е-мејл листа брзо because the e-prospectus is far from having killed its paper counterpart.


However, it would seem Купи е-мејл база на податоци и изгради е-мејл листа брзо certain signs or factors could announce a return to favor of mail addressed for marketing use. Enhancement of the support In an increasingly digital environment, the phenomenon of scarcity of mail causes a phenomenon of enhancement of the support. This phenomenon is also accentuated by the progress made in printing systems and solutions and Купи е-мејл база на податоци и изгради е-мејл листа брзо the types of paper used. Some particularly successful carrier envelopes probably now have a real "branding" effect. Valuation of the recipient The approach of enhancing the recipient, or rather the privileged customer / VIP, has been used for a very long time in Купи е-мејл база на податоци и изгради е-мејл листа брзо field of postal direct marketing.

for example, QR codes or PURLs are also breathing new life into the paper medium. These return channels promote access to additional information, contact or impulse buying. Access to distribution platforms Online platforms for designing and distributing direct marketing campaigns make it easier to set up campaigns and lower costs. They make this Купи е-мејл база на податоци и изгради е-мејл листа брзо channel more accessible to advertisers of modest size, particularly for point-of-sale traffic creation operations. This factor is also true for the distribution of ISAs . The use of paper by e-commerce pure-players Paradoxically, one of the signs of a potential partial Купи е-мејл база на податоци и изгради е-мејл листа брзо to grace of postal mail is the use Купи е-мејл база на податоци и изгради е-мејл листа брзо of it by e-commerce players. The distribution of Amazon catalogs in mailboxes at Christmas time is quite symptomatic in this respect.
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