Knowledge When planning to publish an article on your blog it’s worth acting on topic authority principles. Extensive substantive articles help increase your site's visibility. When writing about a given topic we must use long tail keywords to support the Job Function Email List positioning of more competitive phrases. Keywords and Content Marketing When planning your content marketing strategy you should analyze keywords which are the queries users enter into the Google search engine. Keywords are an important part of content and give Internet users a chance to find our website article or video. It’s worth using tools like the Keyword Planner Senuto and Answer The Public tools available in your Google Ads account. Thanks to them you will understand which keywords are worth placing.
What topics are worth discussing on your website and in a blog post. Content will impact the visibility of the website. It will be of high quality and optimized for SEO. Don’t forget meta tags – titles and descriptions watch out for keyword cannibalization and beware of keyword overloading the page keyword stuffing. So what is content marketing In other words it is a way to attract customers through attractive and valuable content that is relevant to the company's offers and industry news topics. What is worth writing about as part of a content marketing campaign What might your audience be interested in Secrets of expertise introduction to specific problems and their solutions inspiration tips and all useful information. Besides being attractive.