While the former allows you to track transactional events linked to your website, enabling advanced e-commerce is a little more complex but will also give you useful information on each step C Level Contact List of the purchasing experience, such as adding and removing items from carts, checkout behavior , and much more. Even if you don't want to go into the advanced configuration of this feature.
Even just for transactional conversions, always use advanced e-commerce tracking. It will be worth it. Let's now cover the correct configuration of these types of reports. We will use Google Tag Manager to make our lives easier. Enable Advanced E-commerce for the view First, from the Administration panel and the views column, enable the e-commerce option and then the advanced e-commerce button.