For expansion, you must have secured financial resources or, more strategically, have separate funds with reserves to expand your existing activities to include export activities. It is also important to plan the required resources and ensure that photo retouching all resources are complete in order to start international trading. Marketing Promoting entry into a new market is also an integral part of the internationalization process, and the company should plan promotional campaigns and define the marketing message that will be addressed to the new customer segment. This is also related to financial resources, so you need to set an appropriate budget for marketing.
The choice of the form of entry will depend on the costs, the commitment the company is willing to make (scope of control and risk), the scope of transfer of the company's capital abroad and the resources it has. Forms of entering a foreign market: indirect export, direct export, license sales, franchising, joint venture, foreign branches, mergers and acquisitions. The highest degree of internationalization is characterized by the form of foreign subsidiaries, mergers and acquisitions of foreign enterprises. The indirect export strategy is the least risky form that does not require large financial outlays, but at the same time it brings experience and development opportunities.