Benefits and risks of differentiation through marketing and branding As we said, differentiation is the only way to stand out from the crowd and react to the great competitiveness of the market. Designing a marketing strategy based on brand differentiation compared to competitors is necessary to survive and proliferate, but implementing it is not at all simple. There web designs and development service are numerous variables that come into play. For this reason it is necessary to take into account both the advantages and the risks that derive from the differentiation process. The benefits of brand differentiation Attracting the customer's attention It is the most obvious consequence of the brand differentiation process.
Standing out and focusing on the unique features of your product or service helps you attract customers' attention. The success of the strategy consists in transforming this attention into interest and subsequently into purchase Establish a higher value than competitors The product or service must be better than others. The promise of improving customers' lives allows them to optimize their perception of the brand and consider it irreplaceable Eliminate attention from price The uniqueness of the product or service justifies the cost and excludes any type of price comparison Building brand loyalty.