The very high level of content personalization gives rise to very powerful communication and promotion activities A deeper and more genuine connection between company and customers . Being D virtual worlds designed to be engaging, the wedding photo editing service Metaverses promote the creation of multimedia content capable of attracting the most savvy users It is easy to predict that competition will be fierce . Taking advantage of these latest generation virtual microcosms to attract new customers will soon be the priority of many companies. Whether you market goods or services, the Metaverse can offer critical advantages. Experimenting is the key term.
The Metaverse will be the chosen terrain for promoting your brand but, to fully exploit its potential, you will need to properly understand its mechanisms. Facebook relaunches the multiverse Experts are convinced that the Metaverse will allow users to move freely between the real and virtual world . The opportunities of the former will materialize in the latter. Commerce and not just entertainment. Facebook has perfectly understood the economic value of the Metaverse, however the recent rebranding operation seems to have, at least for now, more promotional than substantial value. It represents the beginning of a journey whose destination we do not yet know. But given Facebook's unrivaled ability to monetize, it's easy to predict that content marketing will be part of Zuckerberg's strategic plan.