Opportunities More emails equals more unique chances for users to purchase your products or at least interact with your brand. You will be able to avoid email fatigue, low activity numbers, and low sales. Sending out fewer emails means you can invest more time, energy, and ideas into creating email database unique content and catchy design for each of them. To have a better overview of how often different companies prefer sending and subscribers getting emails, let’s go through statistics. Email marketing frequency statistics Curious data from DMA shows that email marketers believe they send on average 21 emails per week, while consumers feel like they receive an average of 44 emails per week from various brands.
Considering the fact that an average user has 2,6 email addresses and is subscribed to emails from 12 brands, the feeling of being overwhelmed with emails may appear for two reasons: users are subscribed to too many brand emails that pile up in users’ mailboxes, and huge competition between brands in inboxes. Actually, 29% of users who have stopped using their email address did it because they had signed up for too many emails. At the same time, 54% of users said that spam was the main reason for retiring an email address, and by spam, they might also mean emails from unknown senders, for example. Why users stop using their personal email address reasons why people stop using email Source: DMA Consumer Email Tracker 2017 When we look at the reasons why users open emails from brands.