The first quarter of 2020 is coming to an end. Only the third and senior students in Qinghai, Guizhou and Xinjiang have started classes normally. In addition, there are plans to allow C Level Executive List junior and senior students to return to school at the end of March and early April. Tibet, Shanxi, Shaanxi, Yunnan, Hainan and other provinces. This means that the vast majority of students in the country will continue to maintain the existing online course model, and all offline C Level Executive List training institutions will not be able to open their doors. Schools are closed and offline education and training institutions are all suspended. Online education, which was already in the fast lane, has entered the fast lane, and it has become an indispensable learning platform for students C Level Executive List during the epidemic. But can online education really continue to expand, conquer cities, and squeeze the share of offline education? Or, is this just an industry bubble blown under the epidemic? 1.
A tool for online education institutions to circle fans Marketing expenses have always been the largest expense for online educational institutions. According to the financial reports of New Oriental Online C Level Executive List in the past three years, the proportion of sales expenses to total revenue has risen from 29.8% in 2017 to 48.3% in 2019. The proportion continues to increase, which means that the cost of customer acquisition continues to increase. According to C Level Executive List calculations, in the past few years, the customer acquisition cost of online educational institutions has risen from more than 1,000 yuan to more than 3,000 yuan. The epidemic C Level Executive List has brought a large wave of free traffic to online education institutions. Nearly 200 million students have either actively or passively flocked to online education institutions, saving them tens of millions or even hundreds of millions of marketing expenses. Therefore, major online education institutions have tried their best to staking the field and earning traffic.
Free trial listening has become a powerful tool for online education C Level Executive List institutions. In order to attract more passers-by to watch, online education institutions have also tried their best to invite celebrities to give lectures and endorse the platform: Xueersi launched free live classes and self-study classes for all grades from Monday to Friday, which are C Level Executive List synchronized with the school time. The courses cover all subjects from the first grade of primary school to the third grade of high school. Homework has formulated the "Spring Gas Station Plan". For primary and secondary school students who have postponed the spring semester due to the C Level Executive List epidemic, they have launched a completely free spring on-campus synchronous live class, and invited celebrities such as Xue Zhaofeng and Hui Ruoqi to join the live class. The live broadcasts of Yuanfudao's elementary, middle and high school courses are all free, and celebrities such as Zhou Guoping, Yu Qiuyu, Ji Lianhai, Liu Yong, Kang Zhen are also invited to attend literary literacy classes.
The Industry Bubble Blown by Online Education Under the Epidemic C Level Executive List
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